YouTube itself has added features that make it a crucial tool for musicians and artists who want to promote themselves, such as YouTube music video promotion for Artists, a built-in analytics section, and customized profile settings. Why then would a singer not wish to benefit from this form of promotion? It would be foolish of you not to. And since you are reading this, we know you are not the foolish type.
6 strategies for YouTube music promotion
Additionally, keep in mind that Ditto can get your music videos on Vivo, giving you an even better chance to generate views, interaction, and additional potential royalties from individuals who watch your videos.
Here are 12 tried-and-true strategies for increasing your YouTube visual presence and promoting your music
1.Use SEO for YouTube
In plain English, SEO, often known as “Search Engine Optimization,” is the process of incorporating words and phrases that viewers search for into your video content for YouTube music video promotion.
You almost certainly will receive more views and admirers if you capitalize on what others are searching for.
Start using Ahrens’ free keyword research tool!
You may use keywords to your advantage on YouTube by…
- Including search terms and keywords in the video’s title
- Making use of search terms and keywords in the video description
- Using tags like “independent music” or “indie” can assist convey what your video is about
- Just keep in mind that while some keywords may have a large search volume, they may also have a lot of competition when picking which ones to target. It’s preferable to go for less popular keywords to increase the likelihood that people will notice your video.
Even if you don’t modify the song’s actual lyrics when you upload it to YouTube, you might want to think about changing the song’s name if you’ve already chosen the title (it’s legal, we swear!).
In addition to Ahrens, Tube Buddy includes a tone of fantastic free SEO capabilities and tells you exactly what your videos need to be optimized to the fullest.
2.Research current trends
Profit from prevailing trends that go together with your musical taste and your philosophy.
Just one highly popular video could result in a large fan base expansion. So the next time anything interesting occurs, make a music video about it. You’d be astonished at how much creative freedom you can still have when utilizing a trend.
You can find out what’s popular online by using Google Trends, or you can use YouTube Trends to see what’s popular on that particular site. Perhaps you’re capitalizing on a recent crocs craze (nice). That does not imply that you must literally describe a pair of crocs in your song lyrics. You might create a song on what, for instance, they stand for in terms of nostalgia and childhood recollections.
Another instance is the incorporation of passing dance trends into music videos; examples are Gagman Style, Single Ladies, and Vogue.
Fads and trends come and go, but the quick attention you could obtain from capitalizing on a transient fad can actually have a lasting effect.
3.Analyze your data
Learn who is watching your video, where they are watching it from, and for how long.
These numbers can then be used to determine which of your videos is the most popular, after which you can aim to create content that is similar to that video for music promotion YouTube.
You may access YouTube’s built-in analytics section from the “YouTube Studio” portion of your profile on YouTube.
You can get a wide variety of helpful reports that will provide you all the knowledge you need to make tactical judgements about video marketing. information on:
- Watch duration
- Sources of traffic
- Audience statistics
- Places for playback
- Rates of audience retention
- Subscription fees
4.Incorporate CTAs in your videos.
A “Call To Action” (CTA) is a means to encourage viewers to take a specific action before, during, or after your video.
It doesn’t matter if you ask them to view another video that’s similar to this one, subscribe to your channel so they never miss a new video, or direct them to your official website instead.
These might appear as:
during the video, a pop-up.
5.Work along with influencers and other YouTubers
It’s a good idea to start working with YouTubers who aren’t necessarily artists in their own profession but are instead influential musicians in the creative video industry, much like it is to network with other musicians on the platform.
Look for TikTok creators of YouTube reaction video accounts that critique other people’s music or video content.
Find out whether they would be willing to host one of your videos, publish a link to your channel someplace, or give your video a review. That’s excellent exposure, especially if it’s a well-liked channel. And if they enjoy your music, they’ll probably perform it without charge!
An illustration of this is the TikTok creator @bakuriftu, whose regular content consists of a variety of new artists, music spotlights, sample breakdowns, and record evaluations of new music.
Influencers like this guy, who have more than 92K subscribers and 2.2M likes, are becoming the tastemakers in modern music.
In order to trade traffic with these major creatives, connecting with the proper people can be done for little to no cost.
6.Paid YouTube Ads
All of the strategies we’ve discussed up until this point have been natural, or organic ways to expand your audience (all hard work, 0 dollar bills).
And even if organic tactics have been quite successful, we can’t discount the usefulness of employing YouTube paid advertising as a potent weapon for self-promotion on the site.
You may make the most of YouTube’s amazing targeting tools and the cash you set aside for this function.
If you haven’t done so before, you can begin by creating a Google Ads account.
Test the waters first with a modest spending limit. See what kind of response you get, and then utilise that information to create the fundamental ad strategy you’ll employ to improve your visibility on the site. It all comes down to trying out several formats to find which ones are most effective at promoting your music.
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