A smooth exchange of product information is imperative to strengthen your brand’s presence and drive growth in digital commerce. Since the challenges to doing this are enormous, brands and retailers must ensure that their data syndication plans are well made and executed. While doing eCommerce, companies receive and deliver product information quite frequently throughout the product-buying journey. Moreover, this data resides in various systems and locations and is available in different files and formats. That being the case, you, as an eCommerce firm, may find it difficult to be fast, accurate, and consistent while sharing this information with teams, business partners, and sales and distribution channels. One solution to this lies in developing a strategic content syndication plan. Before we dive into how to create such a strategy that works, let us first understand what data syndication is. What is product data syndication? Product data syndication (PDS) is about sharing complete, accurate, and enriched product information with customer-facing channels, merchants, business partners, online marketplaces, etc. It is indispensable to Product Information Management (PIM) and is the key to building excellent product experience managementpractices. Manufacturers and distributors count on automated PDS tools, such as Amaze PXM‘s data syndication platform, to ensure the smooth and fast supply of quality […]
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